Another “blink-and-you’ll-miss-it” week in social media - Optiweb

Another
“blink-and-you’ll-miss-it” week in social media

These internet minutes are feeling even more
jam-packed with the flurry of announcements and updates that have come out in
the last couple of weeks. Clearly, those boys in Palo Alto (and particularly
Facebook) have put their development into hyper speed. Let’s recap on what they’ve
been up to.

Facebook takes on Snapchat in its next step
towards world domination by...

Introducing Instagram stories

It’ll sound very familiar if you’re a Snapchat user: 24
hours of photos and videos from your life. It’s in addition to the current functionality
of sharing images with your followers. They can swipe through your story at
their leisure. Like Snapchat, you’re able to choose from a selection of filters
or add in text and images. It’s billed as the place to share the highlights
from your memories.

We said it’ll sound very familiar.

Adding in photo filters on Facebook

Before you get too excited, so far this is only available in
Brazil having been launched to coincide with Rio 2016.  The idea behind this is to encourage you to
take and post your photos on Facebook instead of simply sharing them on
Facebook having imported them from Snapchat or Instagram (which is what we call
do now). Given the co-launch with the Olympics, most of the current filters are
specific to sports, a team (e.g. Team GB) and Rio 2016.

We’re hoping that the filters will be tested during the
Olympics, tweaked and then released to all of us.

Allowing Instagram to be selective about what
comments (if any) you can post

You might have heard of Taylor Swift barring all comments
containing the snake emoji or Kylie Jenner turning off comments completely on
her feed, but Instagram has now allowed ‘selected users’ (aka famous people) to
trial this feature. Billed as a feature to minimising trolling for some of the
most followed accounts - and preventing trolling is always a positive - it does
also change the nature of social media. It’s always been real-time and
unfiltered. This change allows for feeds to become curated and managed to show
a particular view.

Facebook has got quite a challenge on its
hands if it wants Instagram to overtake the popularity of Snapchat with the
18-24 demographic.

Apple announces its own gender diverse emoji
update

You’ll remember that we talked about Facebook’s messenger emoji
update before, but now Apple has announced that its iOS 10 update will include
a wider range of emoji of women depicted doing sports like basketball and
surfing. It’ll also show women carrying out new professional activities. For
balance, we’ll also see men getting a haircut and a scalp massage which is
currently shown as a female-only activity.

What do you reckon to the Snapchat vs Instagram
rivalry? Who are you betting on coming out on top? Get in touch
or tweet me @anthonyjohns0n with your thoughts.

Facebook to delete inactive accounts.

Next month Facebook will be rolling out a new system that will delete inactive followers.

If you have bought followers, then now is the time to make new friends and get genuine new followers, before you account goes from hero to zero! 

ACT NOW! 

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Set up a social media campaign following your brands guidelines (if you don't have any create some) using call to action banners and buttons.

Target local businesses first, don't sell at them, engage with them, join local groups and networks. Social Media is the buzz word at the moment but dont rush in, Twitter and Facebook are the most popular but not always the most effective. Have a look at Linked in , this is a business "Facebook" and can be very good for B2B sales.

Look outside the box, If your retailing you can use Pinterest or Instagram to promote images of products. there are social media platforms out there that are industry pacific, have a look for these also.

Thirdly you need to get creative! Write about your product, the more the merrier, content is king. make it interesting and informative, this content is the starting point for your SEO campaign. by now you should have a few connections locally from your social media campaign, and them to promote your content in return, you do the same.This is search engine optimisation and this will create links to your website which is still a very big factor in ranking on Google.

Internet marketing is were people who think they know our businesses and have no clue look at me funny!
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