Search Engine Optimisation also known as SEO has changed dramatically
over the last 5 years, it really seems to have gone around in a big
circle as to who you would use to create your campaigns.
In
my opinion (backed by 12 years of facts), you need a four pronged
approach, Start with optimising your website, make sure it has the right
message to convert into sales, in the past, techniques to get high
rankings failed to do this and had a negative effect on visitors
creating a false economy, being number 1 on the search but with not
conversions or sales.
Set up a social media campaign
following your brands guidelines (if you don't have any create some)
using call to action banners and buttons.
Target local
businesses first, don't sell at them, engage with them, join local
groups and networks. Social Media is the buzz word at the moment but
dont rush in, Twitter and Facebook are the most popular but not always
the most effective. Have a look at Linked in , this is a business
"Facebook" and can be very good for B2B sales.
Look
outside the box, If your retailing you can use Pinterest or Instagram to
promote images of products. there are social media platforms out there
that are industry pacific, have a look for these also.
Thirdly
you need to get creative! Write about your product, the more the
merrier, content is king. make it interesting and informative, this
content is the starting point for your SEO campaign. by now you should
have a few connections locally from your social media campaign, and them
to promote your content in return, you do the same.This is search
engine optimisation and this will create links to your website which is
still a very big factor in ranking on Google.
Internet marketing is were people who think they know our businesses and have no clue look at me funny!
This
is often miss represented as SEO, Internet marketing is Visual online
marketing, let me give you an example, Group-On, they use Internet
Marketing, you will probably have been on a weekend break with Group-On
but you will not find them at the top of Google, or even in the top 10
for the term Weekend break. the promotion of banner ads, emails, apps
are the key to this area.
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